Privacy Policy

Privacy Policy

SHOFU Dental Corporation (“SHOFU,” “we,” “us” or “our”) has created this privacy statement in order to demonstrate our firm commitment to protecting your privacy. Our goal is to make you aware of the types of information we collect on our web site and how we use this information. This information is collected and used to manage dealer accounts, process orders and payments, fulfill shipments, provide customer support, and comply with applicable legal and regulatory requirements.

Specifically, this privacy statement discloses how we protect your security, what information we require, how we use the information you provide, and how you can correct or change any information you have provided.

SHOFU is not a financial institution and is not engaged in the sale of consumer products or services.

The SHOFU website is directed to United States residents only. This website contains links to other websites owned or operated by persons or entities that are not affiliated with SHOFU; SHOFU is not responsible for the privacy and security practices or the content of those websites. We do not knowingly market our products and services to children, including individuals under the age of 13. Our information gathering and dissemination practices for this website are described as follows.

This Privacy Policy also applies to personal information collected from California residents and is intended to comply with the California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act of 2020 (“CPRA”).

Personal information we collect

SHOFU uses the information that you provide to us through our website to process and service purchase orders you place for our products and services and to answer your inquiries and questions.

When you visit the website, we may automatically collect certain information about your device and usage of the website, including your IP address, browser type, and interactions with the website. This information may be collected through cookies and similar technologies.

Within the last twelve (12) months, we may have collected the following categories of personal information: identifiers (such as name, mailing address, email address, telephone number, and IP address); commercial information (such as records of products or services purchased); internet or other electronic network activity information; professional or employment-related information; and inferences drawn from such information.

We do not collect or use sensitive personal information for purposes other than those permitted under the CPRA.

How do we use your personal information?

SHOFU uses the information that you provide to us through our website to process and service purchase orders you place for our products and services and to answer your inquiries and questions.

We may also use personal information to operate, maintain, and improve our website; to communicate with you; to detect security incidents and protect against fraudulent or illegal activity; and to comply with applicable legal obligations.

Sharing your personal information

SHOFU does not share or sell e-mail addresses, mailing information, telephone numbers or any other personal information provided to SHOFU to unaffiliated third parties except as required or permitted by applicable law or as required to provide our products and services to our customers.

We may disclose personal information to service providers and contractors who perform services on our behalf, such as website hosting, analytics, order fulfillment, or customer support. These service providers are contractually obligated to use personal information only for the purposes of providing services to SHOFU.

We do not sell personal information and do not share personal information for cross-context behavioral advertising, as those terms are defined under the CPRA.

Behavioural advertising

SHOFU does not engage in behavioral advertising based on cross-context tracking of consumers across third-party websites.

Do not track

Please note that our website does not currently respond to “Do Not Track” signals transmitted by web browsers.

Your rights

If you are a California resident, you have the right to request access to the personal information we collect about you, to request deletion or correction of your personal information, to opt out of the sale or sharing of personal information (if applicable), and to not be discriminated against for exercising your privacy rights, subject to certain legal exceptions.

You may designate an authorized agent to submit a request on your behalf. We may require proof that the agent is authorized to act on your behalf and may require you to verify your identity directly with us.

We will not deny goods or services, charge different prices, or provide a different level or quality of goods or services because you exercise your CCPA/CPRA rights.

Certain rights may be subject to limitations or exceptions under applicable law.

Data retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

Security

We value your trust and handle your information with care. This site has appropriate security measures in place to protect against the loss, misuse and alteration of the information under our control. Our employees are committed to safeguarding your information using our security standards and procedures.

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. Updates will be posted on this website.

Contact us

If you have any questions about this privacy policy, please contact us at 1-800-827-4638 or by e-mail at customer-service@shofu.com.

California residents may submit privacy-related requests by calling 1-800-827-4638 or emailing customer-service@shofu.com. We will verify your identity before processing a request by matching information you provide with information already in our records. We will respond to verifiable consumer requests within forty-five (45) days, as required by law.